You may be tweeting daily but are you actually being social? Probably not. In this post, we tell you how to make your tweets work harder for you as well as how to create better engagement on Twitter. Check it out!

How to Create Better Engagement on Twitter

These four tips are sure to help you create better engagement on Twitter:

1. Host a Twitter Party

With Twitter parties, you can announce a new product, launch a new service, or simply promote your brand. If you’ve never hosted a Twitter Party, check out our blog to help you get started. Twitter parties let you engage with other brands and followers by asking questions that they can respond to. By creating a conversation with your followers, you can connect with them on a more personal level. This not only helps you create better engagement, but it also opens the door to potential clients and enhances your customer service.

2. Create a List

Creating a list on Twitter lets you organize what content you see and what content your followers see. By creating lists you can weed out the Twitter crickets from potential clients. By having all of these prospects in one place, you can easily share posts to this specific group. This specific group should include prospects, influencers related to your product or service, and other potential businesses to help expand your network.

3. Search keywords

Use Twitter’s search bar to search popular hashtags and keywords to incorporate into your tweets. There, you can see what is popular and what will draw more attention to your tweets.  By using these hashtags, your tweet will be more likely to come up thus improving your search engine optimization or SEO.

4. Work with influencers

Who are influencers and how can they help create better engagement on social media? Glad you asked! Influencers are people who have the power to persuade other people. Influencers use their identity or hobbies to establish an audience. For example, if you're a makeup company, you could partner with a beauty guru to promote a new mascara. The beauty guru can then tweet out a short video of them swiping the mascara on their lashes and voila!You've just used influencer marketing to indirectly advertise your product on Twitter. Working with influencers allows you to create better engagement because influencers already have an established audience. Therefore, you can connect with their followers and link them back to your Twitter page.

via swaygroup.com