When you think of Pinterest you probably imagine artsy DIYs and photos of stunning landscapes. But that's not all it's capable of. Pinterest is not only great for showcasing your content, but it's also an effective and creative way to engage with followers. If you're looking to incorporate Pinterest into your marketing strategy, look no further. In this post, we're sharing our best Pinterest tips for a successful social media marketing strategy.

3 Pinterest Tips for a Successful Social Media Marketing Strategy

These Pinterest tips are guaranteed to make your social media marketing strategy a success:

1. Categorize your Pins

The more categories and boards you create, the better SEO. Make your categories specific and use keywords so when potential clients search for that topic, your post is sure to come up. By organizing your posts into specific boards, prospects can browse your company’s blog posts and get a better feel for your brand. Make sure to link your posts back to your company’s site so readers can easily be redirected and continue to explore your site.

2. Partner Up with Influencers

By working with influencers like Pinterest bloggers, beauty gurus, or talented photographers, you can produce amazing content that truly speaks for itself. What are influencers exactly? Glad you asked. Influencers are anyone that has sway over an audience on social media. They’re also the masters of promoting your brand in a way that engages followers rather than strictly advertises to them. By connecting with followers in such a way, you’ll start a conversation that makes your brand appear approachable.

3. Crystal-Clear Visual Content

Pinterest is all about filling your boards with creative and aesthetically pleasing content that people want to share. That’s why adding big, beautiful, eye-catching images to accompany your Pinterest posts is a great way to capture your followers’ attention. Creating killer visual content may seem overwhelming, but it’s actually easier than you think. You can either hire a graphic designer to take the pressure off or simply grab a camera and shoot!

via swaygroup.com