What good is marketing on a social media platform if you don't have a following? In this post, we're sharing our 3 best tips to increase your following on one of our favorite social medias.

 How to Increase Your Following on Instagram

Find out how to increase your following on Instagram in just three simple steps:

1. Use Hashtags

A good rule of thumb: you can never have too many hashtags. Hashtags are not only simple and easy to use, but they also increase your SEO big time. If you struggle to come up with popular hashtags, just go to the search bar on Instagram. From there, see what’s trending and even search some of your own hashtags to see what comes up. However, make sure your hashtags still emphasize the main focus of your post. That way people who come across your post will be the audience you’ve intended it for. You can even extend your use of hashtags to other social media platforms. Whether it’s Instagram, Twitter, or Facebook, hashtags are sure to increase your following.

2. Engage with Others

You only get what you give. With that said, you can’t increase your following without being willing to follow other accounts. Just make sure the accounts you do follow are relevant to your company’s growth and success. Whether those accounts be potential clients, influencers, or other companies. The easiest way to find users who will appreciate your posts? By searching hashtags! Just type in a hashtag applicable to your company, product, or service and browse through the results. By following accounts that relate to your company, these users will see that you’ve followed them. From there, they can explore your page and follow you back!

3. Work with Influencers

Finding an influencer to promote your brand on Instagram is a great way to increase your following. Influencers already have an established following that trust their insight. Therefore, if you hire an influencer to post a picture or video promoting your product or service, their followers will be inspired to check out your page. When businesses work with influencers, they are able to indirectly advertise their brand. By doing so, companies are able to engage with consumers in a more natural way that avoids feeling like a typical ad. If you're interested in learning more about working with influencers, this post is a great guideline to help you get started.

via swaygroup.com