Before we dive in, there’s something you must do first. Shorten your newsletter subscriber link. If you can’t remember the random sequence of numbers and letters that make up your link, do you think your readers are going to? Probably not. Just head over to bit.ly and shorten your link to the name of your newsletter. This makes it easy for you and your readers to remember and share it. Now that you've created a link to your newsletter, keep reading to find out how to grow newsletter subscribers with social media.
How to Grow Newsletter Subscribers with Social Media
Find out how you can gain newsletter subscribers with social media:
Share your newsletter on your company’s Facebook page. Just copy and paste the link, add an image, and press publish. Also, change your banner photo to one from your latest newsletter so it’s the first thing followers see. Don’t want to go through the trouble of remembering to post? Just download a social media scheduler like Buffer. There you can pre-upload posts that will automatically publish at times where your Facebook page is the busiest.
There are other ways you can drive readers to your newsletter besides simply tweeting it out once a month. Add your newsletter subscriber link to your bio on Twitter so followers can easily access your site. Also, make your tweets pinnable. This lets your followers pin your newsletter and share it with their followers, creating more potential clients. Twitter also allows you to upload a banner image so post an eye-catching image that promotes your newsletter just as you did for Facebook.
First things first, update your profile. Change your profile image to one from your newsletter. Also, update your bio. Instagram only allows for one link in your bio so make it your general newsletter subscriber link as opposed to a link to a specific post. Next, utilize call to action captions. This involves getting your followers to visit your page by stimulating their interest. This may sound intimidating but it’s easier than you think. For example, post a sneak peek of something featured in your newsletter. This gets your followers excited and keeps them interested without giving away your entire post.
via swaygroup.com